Richard Branson: “Have fun, do good, and the money will come.”

“In a nutshell, I mean that by doing good – doing the right thing – businesses will prosper. Doing the right thing can be profitable, as will be made clear by some of the stories about people and organisations that are already doing it. It’s the core message of this book. I often say, ‘Have fun and the money will come.’ I still believe that, but now I am saying, ‘Do good, have fun and the money will come.'”

“Money is a by-product of bigger, more meaningful goals such as passion, fun and wisdom. As I’ve said before, have fun, do good, and the money will come.”